Years ago, when friends began sharing tales about their stressed and anxious rising seniors, it was 
clear that a major frustration was the prospect of completing college applications — including, and
especially, the required essays. For many, merely thinking about writing produced panic and world-
class procrastination. 

I wanted to restore some sanity and fun to the process by helping students create personal narratives 
they could be proud of. So I took my 35 years of experience as a public relations and marketing communications professional and learned how to coach students, from choosing a topic to hitting
"submit." Telling stories in a compelling way is a decent definition of what PR people do, so it was a
​natural transition to help college-bound teenagers master the organizational and writing skills
​necessary to tackle college essays. 

The Uncommon Essay references the ubiquity of the Common Application and admissions officers’ weariness with boring,
formulaic essays. I believe everyone has great stories to tell and can be helped to develop their own voice and style.

I'm a graduate of Boston University’s College of Communication and have studied both essay and memoir writing at
​New York University. 

Connect with me:

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